Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!
In typical Google fashion, the ad platform with the most market share is continuing to innovate. Last year was full of user-first innovation and experimentation by Google (i.e, the huge Google Adwords’...
View ArticleMarketing Trends and Strategies for 2019 – Free Marketing Playbook
It’s the year 2019 and marketers are sitting back wondering, “what will happen next?!” With algorithm changes, rebrands, layout tests, the attention span of GenZ, and so much more, we wanted to give...
View ArticleHow Marketers and Influencers can use Instagram’s Close Friends feature to...
This past week, Instagram’s Close Friends feature for Insta stories rolled out. You may have noticed that extra button when posting your latest story, or you may have accidentally clicked it several...
View Article3 ways to get better engagement and marketing ROI in 2019
‘Tis the season when marketers scramble to stay on top of the biggest trends to implement in the new year. With a digital marketing opportunity around every corner these days, it’s easy to get lost in...
View ArticleHow to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions
Just in time for the Holiday Shopping Season, Google Ads has launched limited time ad extensions for Black Friday and Cyber Monday. From now until December 15, 2018, advertisers will be able to share...
View ArticleGoogle to Restructure Security Efforts after Google Plus Shuts Down
If you opened any form of social media or news platform on October 8th, you likely read “Google Plus shuts down” everywhere. Google ousted consumer access to the Google Plus platform and here’s what we...
View ArticleWhat Google’s latest search engine algorithm update means for the future of...
Google released another “Global Broad Core” search algorithm update this month, and many search engine optimization specialists are not stoked about it. The lack of SEO excitement comes from the...
View Article5 Things Marketers Should Know about Google’s AdWords Rebrand
Unless you’ve been living under a rock in Antarctica (no offense to any penguin marketers out there…), you’ve heard that Google has retired its AdWords and DoubleClick brands. The rebrand comes...
View ArticleThe Top 8 From Facebook F8 2018
Coming off the heat of Zuckerberg’s time spent testifying in front of Congress due to a data breach, it was safe to say some major announcements and touches on safety, privacy, and Facebook’s overall...
View ArticleWhat Facebook Advertisers need to know after 2018 Data Scandal
After Mark Zuck’s 2-day grilling with Congress last week, we’ve already seen some rapid changes to Facebook’s advertising platform that will likely have a significant impact on digital targeting, and...
View ArticleSISDigital Moves To The Cargo District Due To Expansion
. If you didn’t already know, now ya know – We moved! In August we said farewell to our old office and ventured off to downtown Wilmington. With nothing but the clothes on our backs, we endured the...
View Article5 types of apps you need as a social media manager
Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start. Slack – Initially, Slack was listed...
View ArticleWhy segmenting campaigns by device makes sense… most of the time
Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example...
View ArticleApple signs Texture, an Unlimited Magazine App – We put it up for review.
What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.”...
View ArticleVero interesting – We reviewed the trending app, Vero
In the span of a week, the re-trending social application Vero went from 150,000 downloads to nearly 3 million. While Vero’s CEO and associates are receiving negative attention in the news, we’ve...
View ArticleOk, Google. What is Structure Data & Why is it Important for 2018?
Voice search is radically changing the way we search for information and is undeniably growing at a rapid pace. Unlike traditional web-based search where many results are displayed as a list – voice...
View Article2 Steps To Social Synergy
Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping...
View ArticleFacebook is Becoming More “Meaningful”, And So Should You!
Must-Do’s After Jan. 11, 2018 Facebook Announcement After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the...
View ArticleVR Is Changing Destination Marketing
No Longer Book Blindly The VR wave is here in many forms and it’s not just for the tech-savvy. In fact, consumer interest in VR is at an all time high, sitting at 74 percent. VR is officially a...
View ArticleMarketers Need to Brace for the Future of VR
This week was a big week for WebVR nerds like Ty Downing. Google rolled out some major updates to Daydream and presented a new standalone VR headset with positional tracking that will make VR content...
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